City and Region Marketing & Marketing Technology Cluster

The economic environment changes rapidly. To remain attractive for the already established companies and to attract new economic activities, it is imperative for cities and regions to have a solid marketing strategy and a comprehensive marketing plan. Critical for a successful marketing strategy are an integral economic vision and the development of sound business concepts for improving the regional business climate. At a regional scale level, the focus of a marketing strategy is on the development of business locations/sites/office parks/science parks/campuses. After development of the concept a feasibility assessment is next, followed by the realization of the new concept/business location and the organization of the marketing.