Generation Care™

Lifting Caregivers Raises Us All We've all heard of Boomers, Millennials, Gen X and Gen Z. But, there's a new, emerging generation that transcends age, race, income, geography and gender. We call them Generation Care™ – the everyday people taking on the extraordinary role of caring for a loved one living with a serious illness, whose healthcare requires ongoing support at home or between appointments. Caregiving is a universal aspect of life that, until now, has been largely feared, misunderstood and hidden. We believe it's time for that to change. At Janssen, we're committed to showing the heart of the caregiver’s experience and providing the kind of support and information that will make a difference in caregivers' lives and for those who depend on them, every day.